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CRM Campaign & Data Analyst

1025553
SG$7000 - SG$237990 per month
Singapore
Permanent
Marketing, Digital & Performance Media , Data & Analytics
19/02/2019

A well-established British recruitment company is looking for a CRM Campaign Data Analyst, Asia Pacific to be based in Singapore. Having been in the industry for over 40 years, they have greatly expanded to include operations in various continents such as Asia Pacific, Africa, America and more. Some of their key industries include Financial Services, Healthcare, FMCG and Professional Services.


Being part of the Group Services: Marketing team, you will report to the Senior CRM Manager, Asia Pacific. You will support the business in their data analytics requirements, propose methods to acquire and retain customers as well as be involved in growth campaigns across the APAC region.


You will have the opportunity to implement improvements to their CRM processes and can expect to be promoted to a Manager in your next appraisal review, upon exceptional performance. If this is something you are looking for, apply now!

Responsibilities:


* Inform stakeholders and the business on upcoming methods involving data management
* Analyse data to inform business development and campaigns
* Work with IT to manage CRM system and data warehousing
* Be involved in CRM initiatives and oversee execution of campaigns
* Maintain and improve data management processes and accuracy
* Recommend and manage end-to-end marketing campaigns based on analysis of customer and client data
* Act as a liaison between the IT and CRM team to identify consumer segments to be targeted for campaigns
* Propose and implement database segmentation
* Carry out surveys to obtain feedback on how to improve business processes
* Provide advise and recommendations where necessary for business growth

Requirements:


* At least 5 years of data analysis, coding and reporting experience in a SQL Server environment
* Experience in SQL data extraction, overseeing and driving campaigns and projects
* Analytical, data-driven, well-versed with Excel
* SQL experience is a must
* Ability to build strong relations with internal and external parties
* Experience working with several SDLC methodologies such as Waterfall and Agile
* Experience in PowerBI, Exact Target, Salesforce Marketing Cloud, Pardot or Marketo is preferred
* Experience managing campaigns, projects, proposals and presentations to senior management is preferred
* Exposure working with various teams across several regions is preferred
* Experience with Crystal Reports or other reporting package is advantageous


Interested? Apply away! Sophia Holmans - EA License: 11C4388 Registration: R1872027

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